Today, we’re excited to introduce the new Slate Wealth Technology brand identity. One that reflects who we are now and where we’re going next: building the wealth technology that helps banks, FIs, fintechs and asset managers launch and scale digital investing platforms faster, with the control and resilience required in high-stakes environments.

This is more than a visual refresh. It’s a clearer expression of our role in the market and the outcomes we help our clients deliver.

Why we rebranded

Digital investing has changed. Expectations have risen. Regulatory complexity has increased. Time-to-market matters more than ever and reliability is non-negotiable. Over time, Slate has evolved alongside these realities. Our platform has grown in depth and breadth, shaped by our clients’ requirements across infrastructure, governance, security, product flexibility and user experience.

Our brand needed to catch up.

We wanted the way people experience Slate to better reflect the company we are today: dependable at the core, modern by design and built for institutional scale.

The mission stays the same, the ambition expands

Our mission has always been to help institutions deliver investing experiences that are trustworthy, scalable and built to last. But the scope of that mission has expanded as our clients’ needs have expanded. Launching a digital investing proposition isn’t just “building an app”. It’s orchestrating a full ecosystem: onboarding, identity, custody considerations, order execution, suitability, reporting, compliance workflows, risk controls, operational tooling and ongoing product iteration.

Slate exists to make that complexity shippable.

What “Slate” means

Our new name captures what we’re here to enable:

We provide a space where investment futures are written, not imposed.
As solid as stone, as adaptable as our clients need us to be.
A foundation institutions can build on to launch and grow faster with the control and resilience modern investing demands.

“Slate” signals a platform that doesn’t force a single way of doing things. It supports institutions as they build differentiated offerings around their strategy, their clients and their operating model.

Built to launch fast and scale reliably

Banks and financial institutions operate in real-world conditions: legacy systems, strict regulatory standards and complex approvals. That means “good enough” never is.

We design Slate to help wealth management and innovation teams:

Launch faster without compromising governance

Scale reliably across products, geographies and customer segments

Operate with control through robust permissions, oversight and resilient architecture

Evolve continuously as markets, regulations and client expectations change

This is what makes Slate an institutional platform, not just a feature set.

**Slate’s refreshed logo**

Bold, tech-inspired, and built to signal modern infrastructure with institutional strength.

How the Slate brand shows up

Our logo. Our refreshed logo is bold and tech-inspired, with subtle letterform indentations that add a light disruptive edge while staying strong, clear and institution-ready. It reflects how we approach product design: modern and differentiated, but always professional and trustworthy.

Our tagline is a simple statement of what we provide institutions: “the bedrock of digital investing”. A foundation you can build on with confidence, at speed.

Our expanded color palette and gradients. We’ve also introduced an expanded palette and new gradients to support a clearer, more intuitive product experience across the full investing journey. As our core platform and product suite continue to grow, the visual system helps make complex workflows feel simpler, more navigable and more consistent.

What this means for clients

This rebrand doesn’t change what you rely on Slate for. It clarifies it.

You’ll still find the same commitment to:

Institution-grade reliability

Security and governance

Configurable building blocks for investing

A product roadmap shaped by real client needs

Partnership that respects how financial institutions operate

But you’ll see it expressed with more focus, more confidence and a brand that better matches the standard we hold ourselves to.

What’s next for Slate

This is the beginning of the next chapter for Slate. We’ll continue investing in the wealth technology that helps banks and FIs deliver modern investing experiences, at institutional scale.

We’re grateful to the banks, fintechs and asset managers who have helped shape our evolution so far. As always, we’ll keep building with you, not just for you.

Evolving together: introducing Slate